The categories we were nominated in are as follows:
Best use of Events and Live Marketing
We adopted a “digital-first” events programme in 2021, which allowed us to educate and inform our customers through virtual CPDs and online seminars.
Our ROCKWOOL 360 virtual stand also contributed to the digital-first approach, allowing users to access information they needed via an intuitive interactive platform.
Best use of Website
Investment in improving user experience saw enhancements such as installation guidelines, NBS specifications and new resource hubs all introduced in the last 12 months.
Thought Leadership Campaign
This nomination recognised our commitment to educating the market on the importance of using non-combustible insulation in flat roofs. Implemented as the “Fifth Façade” campaign, a whitepaper, CPDs and technical articles all contributed to highlighting the challenges of insulation specification in flat roofs.
The Results:
- Best use of Website – Winner
- Best use of Events and Live Marketing – Highly Commended
We would also like to share our congratulations with Digital Marketing and Communications Manager Hiba Okba, who was awarded Young Marketer of the Year. This award is a testament to Hiba’s continued dedication to enhancing our digital marketing strategies.